Step by step

How we did it


The Brief

I had the opportunity to collaborate with my JU friends Aldo Dumitrescu and Boyana Gerasimova in creating a full visual identity, GUI design and digital content for a new pick-your-own farm venture in Sweden.


The Challenge

To move away from the tired tropes associated with nature and create a visually beautiful, bold and modern take on natural.


The Result

Vibrant colors and bold contrasts featuring the produce to solidify the modern and new approach to the concept of natural. Focusing on social on the experience and the people, to frame the farm as an entertainment venue, rather than grocery shopping.

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