Step by step

How we did it


The Brief

I had the chance to work alongside my Jönköping University friend, Aldo Dumitresco on a branding and packaging project for a local brewery.


The Challenge

Create a design that helps the microbrewery achieve consistency in their branding and labeling to enter the large scale market while keeping true to their small town roots.


The Result

A visual identity intrinsecally linked to the brewer’s home town in Sweden. A brand that is modular and fit for label creation and product development. Branding, packaging and collateral that transmit the core brand concept of homecoming.

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