The Way We Are: Cognitive Biases

The Way We Are: Cognitive Biases

“We do not see things as they are, we see them as we are.” Anaïs Nin, 1961 Do you know where your opinions and beliefs come from? We all like to think they are the result of our experiences and objective analysis of information we collect throughout our lives. But in...
3 Marketing Myths that need to go

3 Marketing Myths that need to go

When I finished my masters in marketing I was so excited about what the industry had to offer, I was in awe of the new digital marketing landscape that was unfolding and how measurable, quantifiable and most of all accessible to every small and medium business. As...
Ethical Business